Look Out For ‘Wonder’ Bet At Brits

Jan 26, 2010 by

The Brits 2010 are live on ITV1 on February 16 and we’re getting our recommendations in early because there’s already been plenty of betting action in the various categories and it’s usually a very good ploy to follow the money on these awards.
On the basis they have both been heavily supported, and look deserved winners in their respective categories, the two we like most are Lily Allen to bag Best Female Solo at 10-11 and Jay-Z at 11-10 to be Best International Male.
Lily was one of the stars of 2009 and while Florence & The Machine will throw down a strong challenge we reckon Lily is the more established act and thus should come out on top.
Jay-Z should stroll his category on the back of the epic Empire State Of Mind, undoubtedly one of the finest tunes of the year:

It is still likely to be a big night for Florence and she should be backed at 11-8 to win Best Breakthrough Act. We also like Muse to edge out Kasabian in the Best Group category at 6-4.
On the back of enormous sentiment following Michael Jackson’s death, it’s hard to see Earth Song not taking Brits Performance Of 30 Years, available at Evens with Boylesports.
Look out for the first prices issued on Brit Album Of 30 Years. This will be chosen by Radio Two listeners so you’ve got to be looking towards an older demographic and therefore we see it as a battle between Coldplay’s A Rush Of Blood To The Head, Oasis’s What’s The Story (Morning Glory) and The Verve’s Urban Hymns.
Really, this can be summed up as a competition between ‘Clocks’, ‘Wonderwall’ and ‘Bittersweet Symphony’ and on that basis we reckon Oasis will edge it, trading at 9-5 on Betfair at time of writing, and hopefully bigger when the bookies chalk up their odds.
Rob Furber

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